Note: This is a guest post by Deepshikha Jehangir of Growisto, a leading digital marketing company. The author’s views are entirely her own and may not reflect the views of Deepanshu Gahlaut’s Blog.
Digital marketing consists of numerous aspects that contribute to marketing a particular product, service or a brand on the internet. There are strategies created to form a plan as to how a brand can be marketed via several channels to get recognition.
This plan has various elements like time span, the number of activities that are required, the goal of the brand, that decide how the strategies will be formed for an effective result.
Here we have listed the top five strategies that you should know when using digital marketing for your business.
1. Search Engine Optimisation
Search Engine Optimisation or SEO is an essential part of digital marketing. SEO consists of activities that are used to optimise your website for the search results of Google as well as for users. This optimisation involves various changes that together help in ranking your website and increasing your traffic. SEO is primarily categorized into two categories:
a. On-page SEO
On-page SEO optimises the elements on your website. These elements are content on the page, the readability of this content, title tags and meta descriptions, body tags, the title of the page, URL structure, technical aspects of your website, etc.
The technical aspects also play an important role in enhancing the user experience by optimising the page speed, boosting readability by decluttering the website from ads, revising the URL structure, etc. that can be clubbed into page level analysis, link analysis, content analysis, and more such elements.
b. Off-page SEO
Off-page SEO is everything you do to improve rankings that doesn’t happen directly on your site. This involves getting backlinks from other other sites to your website.
Getting backlinks from good websites improves your impression online and also endorses your page to the users. If several pages recommend your site, it helps Google in discovering your page and also signals it of your influence online.
2. Search Engine Marketing
Search Engine Marketing or SEM consists of paid search listing used to gain traffic. SEM uses paid advertisements for marketing a brand. These advertisements are visible to users in the SERPs before the organic listings start. Advertisers bid on keywords that users would search for on Google.
This bidding decides the ads that will appear before the organic results. They are usually known by the term pay-per-click ads. Ad campaigns are developed for brand awareness or increasing sales of a specific product or service. The ad campaigns displayed on Google SERPs and several networks of Google are called Google Ads.
Facebook ad campaigns are also very popular due to the huge number of Facebook users. Facebook allows you to target the ideal audience for your product or service as the platform makes targeting specific users based on their interests, jobs, hobbies, age, etc. possible.
3. Social Media Marketing
Social Media Marketing or SMM is using social media networks for marketing brands and driving traffic to their website. Several social media networks like Youtube, Facebook, Instagram, etc. have become popular amongst users and has become a trend.
SMM involves influencers of these social networking sites to promote a brand to increase the brand’s visibility, gain more traffic and reach new potential customers. This type of marketing is convenient as it increases the credibility of your brand and convinces the potential audience to buy your product or service as it is recommended by their followed influencer.
4. Affiliate Marketing
Affiliate marketing is another method used in digital marketing wherve a second party would get a commission by recommending your product or service to a customer and making your sales. Many people join an affiliate program to earn good money by endorsing your product to the user.
The users land on the affiliate site when their search query is of buying something. It is a lucrative choice for influencers who have a good following.
5. Email Marketing
Email marketing is selling your products or services via emails. It aids in maintaining a relationship with your potential customers or clients.
This technique builds a alliance with your customers over a long period of time increasing your sales and maintaining customer loyalty. This method is cost-effective and allows you to keep track of the marketing campaign.