Guest Blogging – An Introduction

Note: This is a guest post by Nilesh Jha. The author’s views are entirely his own and may not reflect the views of Deepanshu Gahlaut’s Blog.

Guest Blogging, also known as Guest Posting is an off-page SEO technique in which you write content for other websites in order to increase your website traffic and search engine ranking. In exchange, you get backlinks, opportunity to connect with the website audience and showcase your expertise and brand on their website.

Why Guest Blogging?

Guest Post does not just affect search engine rankings but also improves brand name and company image. The backlinks have a positive influence on search engines ranking especially when you link on the target keyword as an anchor text.

According to OrbitMedia research, “Bloggers who guest post are 48% more likely to report strong results than bloggers who don’t.”

Image: 48% of bloggers say that they get strong results from guest posting

Major Benefits of Guest Blogging

1. Exposure to Targeted Traffic

The guest post involves posting content on websites of the relevant niche. This leads to exposure of a website to high-quality and relevant traffic. The traffic which will be diverted on clicks are the ones which are interested in the brand or product. Note that the quality traffic always counts when it comes to doing guest blogging.

2. Develops Authority and Search Engine Rankings

More the reference from high authority websites, more search engines, and users will treat the website as a high-authority and trusted source. Mostly websites refer to another website only because it has worthy content or information.

Another benefit of guest blogging is that it provides valuable brand exposure. Just think of the SEO and branding benefits if your site is listed on major publications such as Forbes. 🙂

Things To Consider While Doing Guest Posting:

1. Niche

The guest post should always be a high-quality and relevant article for the website you are approaching for. For example, you should not post a sports article on a fashion related website. This will not only break the user experience but can also affect your website SEO adversely.

2. Spam Score

Moz Spam Score is a metric that represents the percentage of sites with similar features Moz have found to be penalized or banned by Google. This allows you to get an idea of the quality of the site.

3. Keyword

The need to research for the keyword which you are linking the website. Try Ahrefs Keyword Explorer or Google Keyword Planner to find out the target keyword for your website’s anchor text.

4. Process

The process of guest blogging should always start from research. First, you do a research for the niche-based websites then you connect them with an appropriate approachable format of mail for guest post request.

What do you think about guest blogging? Anything to add? Please share in the comment section below.

About Author: This article was written by Nilesh Jha of Vaisansar – a leading digital marketing company.