Do you know that videos are going to consume 82 percent of all Internet traffic by 2020? And YouTube is the second largest search engine after Google?
No doubt, if a picture is worth thousand words, the video holds much more potential. Powered by the rising internet speed and customer’s access to portable video devices, this growth trend suggests the investment on video advertising is going to double in almost four years, according to eMarketer.
It’s no secret that video marketing can make your business flourish in the digital realm. In order to make your marketing efforts successful, you require that the video you create is effective, easy to find and fulfills the targeted user’s/viewer’s need.
As this fact is known to your competitors as well, how can you achieve better results? Use the videos with proper optimization to attract more audience and better results.
Here are some tips about how to optimize videos to improve SEO and get your website and your video found.
1. Title, Description, and Tags
Title and description make your video discoverable on the search engine and other online platforms. It should include relevant keywords that will help users find it on Google as well as on Youtube. Tags are the descriptive keywords that can help people find your content.
2. Optimize your video for mobile viewing
According to YouTube, more than half of YouTube views come from mobile devices. Also, mobile video accounts form a significant chunk of the video market, especially with social video apps like Snapchat, Vine, and Periscope.
The simplest way to optimize videos for mobile is to upload your video to YouTube, which will optimize it for mobile viewing. If you are embedding it in your website, you can also optimize it without increasing page load time.
3. Upload and share on social media
Social media has been trending for years, and it continues to grow at an outrageous pace. When you upload and share your videos to all your social networks, you open the door to more search channels where your target audience can find you.
Getting more people to view or like your video is a positive signal to the search engine, it means the video is useful and valuable for the visitor. This will increase the likeliness of your video being found on the search engine.
Every major social network has introduced new features that make uploading, sharing, and viewing videos easier on their platforms.
4. Transcribe your videos
The useful and relevant text that you’ll associate with your video will help you get the more exposure. Search engines bots cannot watch your video, but they can—and will—oversee your transcript, to your advantage. You are also likely to attract a wider audience, including those with a hearing impairment.
If your business’s target audience is global, you may even consider offering captions translated into another popular language. Transcription is an often overlooked component of optimization, but it can certainly boost your rankings.
5. Use relevant keywords
Any video you create should have one focus keyword to use throughout your title, tags, description, filename, transcription, comments, and all other text attached to your video. This keyword, however, should be as relevant and trending as possible.
If you are making a home improvement video, for instance, you might want to use “DIY” instead of “home remodeling.” Tools like Google Keyword Planner and Keyword Tool.i0 can help you find trending keywords.
6. Choose an appealing thumbnail
Yes, most of the users click on your video solely based on the visual aesthetics of your thumbnail. Thumbnails are commonly underrated when it comes to video optimization for the web, but they can actually have a significant impact on your ranking.
In reality, the thumbnail, not the title, is the first thing users see when looking at your video link, so be sure to make it as relevant and irresistible as your title. Including an engaging thumbnail with your video can actually double your click-through rate.
7. Add a call-to-action to your video
Video rankings are affected by user interaction with your video. If more people are leaving the video halfway through than those watching the whole thing, Google will put a negative mark on the quality of your video.
Most creators use video annotations for their call-to-action, but don’t forget to encourage your viewers to talk about your video, not just to visit your website or buy a product. More feedback (comments, likes, video responses, backlinks, etc.) about your video means more traffic and influence.
Starting a video marketing campaign is a big step for any business. But when doing so, following up with solid video optimization for SEO is crucial. By observing the tips mentioned above, you can ensure that your video, and your brand, is visible to your target audience in search engines.
This online video guide is meant to give you up-to-date insight about how to increase your search rankings across the web, but you have to make it happen.
No matter your level of expertise on video SEO, you can always utilize effective video optimization software and SEO techniques to take your business to the next level. So what are you waiting for?
Brenna Clarine is a freelance blogger who writes and edits articles on a variety of topics. Check out her work at the Valoso blog, and benefit from her company’s awesome freelance video editing and videographer services at Valoso.