Social media marketing tools are a great way to stay up-to-date with your social accounts without wasting much of the time and effort.
When it comes to an organization, its marketing goals must include social media marketing in order to succeed. For social management, it is important for businesses to use social media marketing tools that play the role of game-changers in their social strategy.
There are a lot of tools out there for handling your social media accounts. But for better social management, you need to choose good tools. Here I have listed the top 6 social media marketing tools to help businesses in converting their social efforts.
In comparison with all social media marketing tools, Statusbrew took first place on the list. It is one of the best tools with extraordinary features. With its easy to use interface, you can schedule and publish the posts on multiple platforms at once.
This tool includes customization of posts for different platforms and sharing them at once, “CSV file upload” to upload multiple posts in one click, “engage inbox” where you can reply to all the messages and comments from one place, “reports” to check the overall performance and insights of the social profiles.
Moreover, it has the option to add an RSS feed for different blogs to get updated with the latest articles and share them at your social profiles. Thus, Statusbrew is a complete package of social media management tool that all businesses require.
Hootsuite is another famous social media marketing tool having some similar features with Statusbrew. With Hootsuite, you can schedule the posts, engage with people and check the reports.
Apart from this, Hootsuite integrates with some of the apps like Hootsuite syndicate Pro, Hootsuite Insights, ReviewInc, Brandwatch, etc. that helps you to perform all tasks from its dashboard.
It also provides a free plan, but it offers to add only one user and 3 social profiles in the free plan. However, this tool has fewer ratings at Capterra as compared to Statusbrew. So make your choice wisely and choose the right product for your business.
Tailwind is a reliable social media marketing platform which is built to manage two famous social profiles i.e. Instagram and Pinterest. It helps in scheduling the visual content of these two social platforms.
Similar to other social media platforms, it also helps to check insights of profile and posts. It is a great tool for visual marketing and gets updated with emerging trends.
TweetDeck is a tool specifically built for managing Twitter accounts. It is a trusted and secured platform for years. This tool has proved to be the best for real-time tracking, check mentions, and monitor keywords. In this tool, you can add multiple Twitter accounts, schedule their posts and manage all of them from one interface.
5. Sprout Social
Sprout Social is an intelligent and real-time social media management platform. You can do the scheduling, monitor your profiles and engage with people from its dashboard. It supports to add famous social media profiles such as Facebook, Twitter, LinkedIn, and Instagram.
Although it has some amazing features for businesses to handle social accounts, Sprout Social is very expensive and is not affordable by the business of small sizes.
Buffer is another social media marketing tool build for scheduling posts, replying messages & comments from one interface and checking reports. Apart from having all social media features, Buffer is not that flexible in scheduling posts as some other tools such as Statusbrew and Sprout Social.
Moreover, it does not provide all the features in a single plan, though, you need to pay additional charges for the reply and analyze features.
Although there are a lot of options in social media marketing tools, you can experiment with these top social management tools and find the best out of them.