Recommended General Purpose and Free SEO Tools

Note: This article was last updated on 24 Apr 2017.

Here are some of my favorite and free SEO and other general purpose marketing tools (some of them are paid for more functionality) that will help you do marketing more easily than ever.

SEO Tools

1. Varvy: https://varvy.com/ 
2. Moz: https://moz.com/free-seo-tools
3. Small SEO Tools: http://smallseotools.com/
4. Screaming Frog: https://www.screamingfrog.co.uk/seo-spider/
5. Google Webmaster Tools: https://www.google.com/webmasters/
6. Google PageSpeed Insights: https://developers.google.com/speed/pagespeed/insights/
7. Google Structured Data Testing Tool: https://search.google.com/structured-data/testing-tool/u/0/
8. Bing Webmaster Tool: http://www.bing.com/toolbox/webmaster
9. QuickSprout: https://www.quicksprout.com/
10. SimilarWeb: https://www.similarweb.com/
11. BrowSeo: http://www.browseo.net/
12. SEO SiteCheckup: https://seositecheckup.com/
13. Robots.txt Genertaor: http://www.yellowpipe.com/yis/tools/robots.txt/
14. XML Sitemap Generator: https://www.xml-sitemaps.com/
15. Bulk DA Alexa Checker: http://www.freebulkseotools.com/bulk-pr-da-alexa-checker.php
16. Xenu’s Link Sleuth: http://home.snafu.de/tilman/xenulink.html
17. REDbot: https://redbot.org/
18. Keyword Density Checker: https://www.seocentro.com/tools/seo/keyword-density.html
19. SEO Workers: http://www.seoworkers.com/tools/analyzer.html
20. WooRank – SEO Audit: https://www.woorank.com/
21. Found – SEO Audit Tool: https://www.found.co.uk/seo-tool/
22. SEMrush: https://www.semrush.com/
23. SERPs Rank Checker: https://serps.com/tools/rank-checker/
24. Remove’em – Anchor Text Optimization Tool: https://www.removeem.com/anchor-text-ratios/
25. JSON-LD Schema Generator: https://hallanalysis.com/json-ld-generator/
26. SEO Quake: https://www.seoquake.com/index.html
27. AuthorityLabs – SEO Tracking: https://authoritylabs.com/
28. DeepCrawl: https://www.deepcrawl.com/
29. Raven Tools: https://www.deepcrawl.com/
30. SEO PowerSuite: https://www.seopowersuite.com/
31. SearchMetrics Suite: https://www.seopowersuite.com/

Keyword Research Tools

1. Google Keyword Planner: https://adwords.google.com/KeywordPlanner
2. Moz Keyword Explorer: https://moz.com/explorer
3. Keyword Tool: http://keywordtool.io/
4. Kwfinder: https://kwfinder.com/
5. Soovle:http://www.soovle.com/
6. SERPs KW Research: https://serps.com/tools/keyword-research/
7. UberSuggest: https://ubersuggest.io/
8. SEMrush: https://www.semrush.com
9. Answer The Public – Visual KW Research: http://answerthepublic.com/
10. Google Trends: https://trends.google.com/trends/
11. Google Correlate: https://www.google.com/trends/correlate/

Top Backlinks Checker Tools

Note that these all have their own metrics/ calculations, different size of indexes that’s why they offer results, different to each other.

1. Ahrefs: https://ahrefs.com/
2. Small SEO Tools: http://smallseotools.com/backlink-checker/
3. Majestic SEO: https://majestic.com/
4. SEMrush: https://www.semrush.com/
5. Moz Open Site Explorer: https://moz.com/researchtools/ose/
6. Backlink Watch: http://www.backlinkwatch.com/
7. Rank Signals: https://www.ranksignals.com/
8. Caphyon: http://www.advancedlinkmanager.com/
9. Google Webmaster aka Search Console: https://www.google.com/webmasters/
10. Yahoo/Bing Webmaster: http://www.bing.com/toolbox/webmaster/
11. Open Link Profiler: http://www.openlinkprofiler.org/
12. SEO PowerSuite – WebMeUp: http://webmeup.com/
13. SEO Powersuite – SEO Spyglass: http://www.seo-spyglass.com/
14. Monitor Backlinks: https://monitorbacklinks.com/seo-tools/free-backlink-checker
15. SEO Chat Internal/External Link Analyzer: http://tools.seochat.com/tools/page-link-analyzer-seo/
16. Linkody: https://www.linkody.com/
17. Traffic Travis: https://www.traffictravis.com/
18. MoonSearch: http://www.moonsearch.com/
19. CognitiveSEO: https://explorer.cognitiveseo.com/
20. Kerboo: https://kerboo.com/solutions/backlink-analysis
21. Link Research Tools: http://www.linkresearchtools.com/index-2/
22. Google Link Operator: https://www.google.co.in/#q=link:deepanshugahlaut.com+-site:deepanshugahlaut.com
23. Search Metrics: https://suite.searchmetrics.com/en/research/links/backlink-analysis/
24. Alexa: http://www.alexa.com
25. Linkio: https://www.linkio.com/

Social Media Scheduling and Management

1. Hootsuite: http://www.hootsuite.com/
2. BufferApp: http://www.bufferapp.com/
3. Social Oomph: https://www.socialoomph.com/
4. Hashtagify: http://hashtagify.me/
5. Friends+Me: https://friendsplus.me/
6. SproutSocial: http://sproutsocial.com/
7. CoSchedule: https://coschedule.com/
8. Twitter – TweetDeck: https://tweetdeck.twitter.com/

Social Media Count Tools

1. Shared Count: http://www.sharedcount.com/
2. Varvy – Social Media Count Tool: https://varvy.com/tools/social/
3. Buzzswmo Chrome Extension: https://chrome.google.com/webstore/detail/buzzsumo

Duplicate Content Checker/Plagiarism Cheker:

1. Copyscape: http://www.copyscape.com/
2. Small SEO Tools – http://smallseotools.com/plagiarism-checker/
3. Dupli Checker: https://www.duplichecker.com/
4. Siteliner: http://www.siteliner.com/
5. Plag Spotter: http://www.plagspotter.com/
6. WebConfs – Similar Page Checker: http://www.webconfs.com/seo-tools/similar-page-checker/
7. Plagiarisma: http://plagiarisma.net/
8. Dupeoff: http://dupeoff.com/
9. CopyGator: http://www.copygator.com/
10. Hive Digital: https://www.hivedigital.com/free-tools/duplicate-content/
11. Plagium: http://www.plagium.com/
12. Article Checker: http://www.articlechecker.com/
13. Copyact: http://www.copyact.info.pl/
14. Dustball: http://www.dustball.com/cs/plagiarism.checker/
15. Paper Rater: http://www.paperrater.com/

Note: This is not the final list, still in progress. If you have any tool, please share in comments to make the list better and help others.