How to Spot a Fake SEO Professional: A Simple Guide for Business Owners

Hello Business Owners! You know SEO (Search Engine Optimization) is super important for your business to be found online, right? But hiring...

Written by Deepanshu Gahlaut · 3 min read >
identify fake seo professional

Hello Business Owners! You know SEO (Search Engine Optimization) is super important for your business to be found online, right? But hiring the right person to do it can be tricky. Let’s talk about how to spot a fake SEO professional, so you don’t get tricked!

1. Promises That Sound Too Good to Be True

Imagine someone promises you’ll be the first result on Google overnight. Sounds amazing, right? But in SEO, this is like promising to turn a pumpkin into a carriage – it’s a fairy tale! Real SEO takes time and effort. Ask these questions.

  • “Can you explain how you plan to achieve these quick results?”
  • “What is your timeline for seeing improvements in my SEO?”
  • “Can you provide examples of other clients where you’ve achieved similar results?”

2. Secret Strategies and Mystery Methods

If someone says they have secret tricks for quick SEO success, be careful. It’s like a chef not telling you what’s in your food. In SEO, there should be no secrets from you. Everything should be clear and open. Ask these questions.

  • “Can you detail the strategies you plan to use for improving my SEO?”
  • “Are these methods in line with Google’s guidelines?”
  • “How do you stay updated with the latest SEO trends and algorithm changes?”

3. They Don’t Ask About Your Business

A good SEO person is like a tailor – they need to know a lot about your business to make a perfect fit. If they don’t ask about your business goals, customers, and what makes your business special, they might not be the real deal. Ask these questions.

  • “How do you tailor your SEO strategies to different businesses?”
  • “What information do you need about my business to create an effective SEO plan?”
  • “How do you align SEO strategies with business goals?”

4. No Track Record or Weird References

It’s like hiring a pilot who’s never flown a plane. Always ask for examples of their past work and talk to other businesses they’ve helped. If they can’t show anything, that’s a red flag! Ask these questions.

  • “Can you share case studies or success stories from past clients?”
  • “Do you have any client testimonials or references I can contact?”
  • “How long have you been providing SEO services?”

5. One-Size-Fits-All Plans

Your business is unique, like a snowflake. If an SEO person offers the same plan they gave to everyone else, it’s not going to work as well. They should create a plan just for you. Ask these questions.

  • “How will you customize your SEO plan to my business’s unique needs?”
  • “What factors do you consider when creating a tailored SEO strategy?”
  • “How often do you review and adjust the plan based on performance?”

6. They Don’t Talk About Content

SEO isn’t just about keywords and links; it’s also about great content. If they don’t talk about making your website interesting and useful, they might not know the full story of SEO. Ask these questions.

  • “What is your approach to content creation and optimization?”
  • “How do you integrate content strategy with SEO?”
  • “Can you give examples of how quality content has helped in SEO for other clients?”

7. No Talk About Measurement

It’s like going on a road trip without a map. If they don’t talk about how to measure success, how will you know if you’re getting closer to your goals? They should talk about things like website traffic, rankings, and sales. Ask these questions.

  • “What metrics will you use to measure the success of the SEO campaign?”
  • “How often will you report on these metrics?”
  • “Can you show me an example of a performance report?”

8. Ignoring Mobile and Speed

If they don’t talk about making your website fast and friendly for people using phones, they’re missing a big part of the puzzle. More and more people use their phones for everything! Ask these questions.

  • “How do you optimize websites for mobile users?”
  • “What strategies do you use to improve website loading speed?”
  • “Can you demonstrate how mobile-friendliness and speed impact SEO?”

9. Guaranteed Rankings

In SEO, there are no guarantees. It’s like predicting the weather. A good professional won’t promise specific rankings, but will work to improve your overall presence online. Ask these questions.

  • “Why don’t you guarantee specific rankings?”
  • “What are realistic expectations for ranking improvement?”
  • “How do you focus on sustainable long-term SEO results?”

10. Cheap Prices for Quick Results

Remember, you get what you pay for. Good SEO is like good food – it’s worth paying for quality. Ask these questions.

  • “How do you justify your pricing compared to cheaper options?”
  • “What quality of work and attention can I expect for this price?”
  • “Can you explain the long-term benefits of investing more in quality SEO services?”


Finding the right person for SEO is super important. Remember, real SEO experts are like gardeners – they plant seeds, take care of your website, and help it grow over time. Don’t be fooled by people who promise magic. Look for someone honest, knowledgeable, and who understands your business. That way, you’ll see your business bloom online!

And always remember, if it sounds too good to be true, it probably is. Stay smart and choose wisely!

Written by Deepanshu Gahlaut
I write on SEO, content marketing, latest technologies, and social media. You can find me online, or at home watching sci-fi movies, listening songs, or sleeping. In addition, my latest obsession is creating, collecting and organizing visual content on my new blog - Infopixi, to help bloggers, marketers, and businesses. Profile

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