Note: This is a guest post by Kym of Robots.net – a leading platform which covers news on technology innovation. The author’s views are entirely her own and may not reflect the views of Deepanshu Gahlaut’s Blog.
Ultimately, the end goal of every site owner is to get their website to show up on the first page of search engines. But how exactly do you reach that stage?
Here is the part where SEO comes in. SEO or Search Engine Optimization is the process of increasing a website’s traffic through quality and optimized content to be discovered through the search engine’s results.
In other words, Search Engine Optimization works by showing search engines that you have the best content for that particular search.
But how exactly do you start? How do you know which keywords are necessary to use for your pages? How will you know if you are driving traffic to your website?
Here is a list of tools that you will help you with your journey to SEO in 2020.
SEMrush is one of the most recommended SEO tools. Through their effective keyword magic tool, you can find out all the keywords that you need to build up your SEO campaign.
SEMrush identifies all the possible keywords that will likely get you the most traffic. You can also run an SEO audit of your website to find out the areas that need to be improved.
Another good feature that SEMrush has is that you can find your main organic competitors. You can also find them through brand and non-branded searches. This way, it will give you an idea of how to identify them based on the type of searches.
Ahrefs is a similar tool like SEMrush. Through Ahrefs, you can check any domain’s high ranking keywords, domain ranking, and many more. With billions of web pages that are crawled every day and packed with a lot of features, Ahrefs is truly what you need to help you with SEO.
Using Ahrefs, you will also find the keyword difficulty score. This will give you an idea of the difficulty of a keyword to help you pick the best keywords to use and rank quicker.
Recommended Reading: How To Perform Effective Broken Link Building
Added to that, Ahrefs also has a toolbar that gives you vital SEO metrics. Site Audit is also possible through Ahrefs. It crawls your website to find any major SEO concerns
Moz is widely known in the SEO industry. It is a web-based tool with many functionalities. Some of the great tools that Moz offers are the link explorer, keyword explorer, and the open site explorer. It is also one of the most adaptable SEO tools for the Google algorithm.
The insights from Moz will greatly help you with the improvement of your site. They have two major products that help you with important metrics such as rank tracking, keyword research, content optimization, backlink analysis, and other metrics. Moz Pro and MozBar.
Moz Pro is used for on-page optimization, link analysis, and keyword research tools that offer important information. MozBar is a browser extension that allows you to see important SEO metrics such as Page Authority and Domain Authority with backlinks and referring domains of web pages.
Google Analytics is designed to collect all the data from your site. To better understand your website, you should spend time exploring Google Analytics to help you make decisions based on the data that is collected from your site.
Finding data like conversions, or traffic source is easier on Google Analytics because it categorizes them.
You can also see the audience on your site and track the real-time traffic on your site. You can also see which pages they visit and where they left.
Information like page views, average time on page, bounce rate are important factors that you need to see so you can keep track of pages that might need to be worked on. Google Analytics can also help you improve your site.
Ubersuggest is a free-to-use SEO tool, and it has no limit as to how many times you can use it. It is also helpful to find new keywords and find out how many times it has been searched in search engines.
Aside from keyword research, you can also see the domain overview of a certain site. You can see their organic keywords, organic monthly traffic, and domain score.
There are also useful features like content ideas where you can find out which pieces are getting the most backlinks. This gives you an advantage in terms of content strategy because you have an idea of what to write. There is the backlink data, where you can see which content people are linking to, you can then approach them and ask them if they can link to you.
Taking advantage of these tools can help you to boost your site’s SEO and get more traffic and get better ranking in 2020.
Each of these tools has certain features that might not be available in other SEO tools, some are paid, and some are free, if you want features that will give you leverage, it is better to go with the paid tools.