Note: This is a guest post by Daniela McVicker. The author’s views are entirely her own and may not reflect the views of Deepanshu Gahlaut’s Blog.
The job of a copywriter is so much more than just writing a quality piece of content. There are several layers to creating something worth reading and getting the results you’re satisfied with. This means that in order for you to be a great copywriter, you need to have a well-planned out creation routine which covers all the steps in this unique process.
Luckily for you, there are tools which can help you create powerful content and stay focused on each of the tasks you place in front of yourself. If you’re curious to hear more about those tools, just keep reading.
Here’s a list of 7 tools every copywriter needs for creating quality content.
Every copywriter knows how many layers there are to a great piece of content. Regardless of what you’re writing and which topics you plan on covering, you always start with the same:
- Note taking
This is an essential preparation step that you have to cover so as to ensure you know what you’re doing and you deliver satisfactory results.
Evernote is the perfect tool to help you enjoy this process and make it as productive as possible. This tool enables you to:
- capture brainstorming ideas in notes, pictures, and voice
- create lists and organize your tasks
- save useful material from the web and find it when you need it
- sync it in all devices automatically
It’s a life saver for those copywriter juggling multiple tasks at once, or those who simply enjoy having their thoughts, ideas, and plans neatly noted.
2. Yoast SEO
Once you get started on your writing project, you definitely need a helping hand when it comes to SEO and readability. The Google ranking of your copy depends deeply on how SEO friendly it is.
Therefore, it’s immensely important that you analyze your text before posting or publishing, and check just how well you’ve written it.
Yoast SEO is one of the best tools which can help you improve your SEO score by analyzing the following aspects of your text:
- how often are you using your keyword
- your headlines
- use of passive voice
- internal links
- the length of your paragraphs
It will give you a readability score and tell you exactly what to do to improve it. It’s something every copywriter needs.
Once you finish writing the initial draft of your text, you need to check it for accuracy. You can’t allow for any mistakes to find their way to your content and be published.
This is why you need a tool such as Grammarly, to help you polish your text and correct mistakes. Grammarly will analyze your text and highlight:
- grammar mistakes
- spelling mistakes
- errors in punctuation
- illogical use of certain words or phrases
In addition to marking the mistakes, it will provide a solution suggestion which you can follow in just one click.
You can either copy and paste the text, or upload the entire document to save formatting. It’s super-easy to use but makes a huge difference for your proofreading stage.
If you feel like you need some additional help with this stage, you can check out these best copywriting services to find help.
Copywriters write for different target audiences. This means that with each new copy, they need to adjust their language and find the right words for a specific group of people.
However, sometimes it happens that we just don’t know how to form an idea and we need a bit of a push in the right direction.
Thesaurus.com is just the tool you need when you hit that writer’s blockage or can’t find the right words to express your thoughts. It offers:
- a rich database of over 3 million synonyms and antonyms
- the ability to filter search results according to your needs
- the ability to find the right words to get your message across
It’s one of the best things you can have around when you simply don’t know what to say.
Are you aware that the number of social media users worldwide is about to hit 3 billion?
As a copywriter, one of your regular tasks is to write posts for different social media accounts and create the content for these platforms.
To make it easier for you and help you organize your social media tasks, Buffer has created a tool you’re going to love.
Buffer allows you to:
- plan and create content for multiple social media platforms in one place
- schedule the publishing of each post
- track your plans on a calendar
It covers the major social media such as Instagram, Facebook, Twitter, LinkedIn and Pinterest. All you have to do is be creative, create your posts and line them up for publishing.
The visual aspect of your content is extremely important and might just make the difference between you and your competitors.
This is why you need to enrich your content by adding images to support your ideas and make your content even more digestible.
Naturally, you need a never-ending source of images you can use for this purpose. Pixabay might just be what you’re looking for. It’s a database of free images and royalty-free stock. All you have to do is:
- type in the keyword or phrase you need an image of
- go through the results
- find the perfect match
A small detail such as a beautiful image will make a huge difference for your copy.
To add the final touch to your content prior to publishing it, you could walk the extra mile and do some graphic design work, completely on your own.
Canva is a free graphic design tool anyone can use to create:
- social media posts
- promotional materials
It comes with ready-to-go templates, a rich database of images, graphics, and element you can use and is genuinely super-easy to use. Make sure to try it out and see where that takes you.
So, there you have it. For every struggle you may face during your copywriting projects, there’s a great tool waiting for you to use it and overcome the issue.
Hopefully, the list above will help you take some burden off your back and make your work days much more productive and enjoyable. Make your picks, and start using those powerful copywriting tools right away.
Daniela McVicker is a blogger and a freelance writer who works closely with B2B and B2C businesses providing blog writing, copywriting and ghostwriting services. Currently, she blogs for RatedbyStudents. When Daniela isn’t writing, she loves to travel, read romance and science fiction, and try new wines.