Note: This is a guest post by Ravi Sharma. The author’s views are entirely his own and may not reflect the views of Deepanshu Gahlaut’s Blog.
Well, for every business owner, it’s very tough to accept that their website isn’t appealing or business is not up to the desired expectations.
Your team must have taken hours and days to develop the site, other designers have put their efforts in collecting & choosing the photos either paid or free. Everybody made efforts to build a website that can help you attain your business goals.
However, not only the design lacking in attracting the visitors is the reason why you need to redesign your site but poor execution of conversion rate optimization (CRO) tactics also leaves a bad impact.
The decision of website redesign should not be based upon the number of years but changes should be made keeping in mind the Google updates, algorithms, and guidelines as well. Moreover, before fixing the site, it is very crucial to recognize where your site is failing as it is able to generate the required traffic, convert leads into potential customers, and more.
Let us break all the ways that can help you determine if your site requires digital uplift and how to fix it for proper performance. Analyzing these issues will really help you know the performance of your site and worth having a powerful business presence.
1. Is Your Site Experiencing High Bounce Rate?
Do you know what is Bounce Rate?
It is the percentage of single-page session or percentage of visitors who enter to the website and then exit rather than continuing on to view other pages on the site.
Usually, a high bounce rate can be very disadvantageous as it leads to poor user experience. If your website isn’t easy to navigate then it’ll surely irritate the visitors and make them leave. Website slowness, irrelevant and poor content are some of the other reasons why your website bounce rate can be higher.
2. Website Loading Speed Is The Issue?
Website loading speed plays a major role in driving visitors and makes them stay on the page. They are less likely to hit the back button if they experience a quick response from your website.
Want to know if the loading speed is the issue? There are plenty of speed testing tools such as Google PageSpeed Insights and GTMatrix that can help you diagnose speed issues in your website.
If your website takes more than 3 seconds to load then you seriously need to update it to increase the site’s speed. So, what are you waiting for? Know your website’s loading speed, improve it, and make your visitors happy.
3. Lacks Good Quality Content?
Without appealing and informative content, your site will probably keep on struggling to retain the existing customers and attracting new ones. If you are the one who does not publish good content regularly or have poor content on your website then this is for you.
Publishing fresh and engaging content helps to increase your brand’s exposure, improves the quality of your website, and convince the customers to visit again and again. If you want to leverage all these benefits then it is necessary to update your website with quality content on a regular basis including images, videos, infographics, and much more.
4. Is Your Site Optimized For Mobile Version?
Many researchers have proved that 8 out of 10 internet users make use of mobile phones to search their queries on the Internet. If your website fails to function properly on mobile devices then the users won’t be visiting your site anymore.
You can redesign your website keeping the mobile-friendliness in mind. Update your website with a responsive design that offers positive customer experience. Make use of more white spaces and less of ads so that your visitors do not get irritated with the ad pop-ups all the time.
5. Lacks The Basic SEO tactics
For ranking your website on the top of SERPs including your business’s name, you need to perform SEO. For instance, the titles for every page should be unique and relevant to your business. You can also customize the website the way you want by using the distinct title tags.
Some On-Page SEO Signals includes:
- Use of heading tags
- Unique meta descriptions
- Internal linking
- Quality content
6. Consists Of Broken Links
Dead links mainly impact the website’s users experience. These links look like ordinary ones but instead taking the users to the intended page they send them to the 404 (Page Not Found) error page which often results in high bounce rate.
Recommended Reading: How to Perform an Effective Broken Link Building with No Hustle
The good thing is that you can easily reveal whether your site consists of dead or broken links or not. Instead of opening every single URL, enter your website’s URL on the site brokenlinkcheck.com and discover the dead links. Further, you can remove them or replace them with the new URLs.
7. Ineffective CTAs
It is very necessary to have Call to Action (CTAs) on your site that instructs the users with the next step as this helps you to engage them with your business. It should be big enough to seen clearly and at the right place. If your CTAs are blending in with the design and your visitors are unable to notice them, it’s time you should seriously work on your CTAs and website design.
A website is a very compelling and powerful tool that can help your business to connect with the audience and nurture them into potential users. So, build a stronger and effective business online presence to achieve the most out of your brand.
Ultimately, recognizing all these issues on your site can help you redesign your website with more efficiency. You can take help of your developers, digital marketing experts, and other teams to examine all the problems in your site and if any occurs then get it fixed.
Moreover, you can also find the best software designing company, SEO services company, and more who can help you build a responsive website that can perform better in every aspect. So, design your website the way that it has the ability to grow your business, increase sales and betterment in ROI.
Ravi Sharma is the Co-Founder & CEO of Webomaze. He is a young entrepreneur helping various businesses worldwide to have a better online presence through a great website, mobile app and strategic digital marketing. He is a traveler and loves to explore new places.