Note: This is a guest blog from Mandy Myers. The author’s views are entirely his/her own and may not reflect the views of Deepanshu Gahlaut’s Blog.
Marketing trends and techniques have constantly been evolving in the last few years. With the development of technology, marketing tools have also undergone a sea-change.
In 2020, the entire world has been experiencing a long lockdown phase because of the COVID-19 pandemic. However, people have found out new ways to work from home and still connect with their stakeholders across the globe.
One such popular way is the webinar strategy.
Why webinars are the most popular marketing strategies today?
If you are an SEO professional, you need to make sure that you are up to date with the industry. Today, more and more SEOs are registering for free SEO webinars to understand how they can make use of these webinars to improve their site visibility and marketability.
Over the last few years, webinar marketing has witnessed an upward trend. The first half of 2020 has witnessed a sharp jump in the number of webinars conducted by businesses across the world.
Hosting webinars with your stakeholders is not only easy but effective as well. You are not bound by geographical restrictions, as you can connect with each other through video calls.
Here is an interesting statistical fact that will tell you the reason behind the rise in the institutes & agencies offering free webinars. At least 70% of the marketing experts believe that webinars can help to generate more sales for any business.
Why should you switch to webinar marketing strategies in 2020?
Do you want to position your brand well in the minds of your stakeholders? Do you want to improve the visibility of your business?
If yes, you should resort to trying webinar marketing strategies right now. You can learn about the basics of conducting these webinars from some of the popular and free online SEO courses.
Here are some reasons why webinars should be your way forward in 2020:
- You can connect with any number of people you want without having to spend a lot of money. All you need to have good speakers, webinar platform such as GoToWebinar, and a good internet connection to connect with a large number of people across geographical barriers.
- Webinars help you to engage very well with your audiences. You can tell them about the latest trends in SEO in a real-time basis. You can also conduct multiple dry-runs with them to familiarize them with the concepts and how the tools would be used practically to improve your visibility.
- You can give individual attention to everybody through webinars and address their questions. This way, your stakeholders will feel good that their opinions are being heard. Also, webinars are great places for brainstorming. You can listen to all the responses clearly and use customizable SEO tools that can be tweaked whenever necessary.
What are your thoughts on this?