Note: This is a guest post by Prince Kapoor. The author’s views are entirely his own and may not reflect the views of Deepanshu Gahlaut’s Blog.
The key to getting a digital marketing job is to learn how to market yourself. However, some people know how to sell products and services, but have a tough time selling themselves. How can you expect someone to hire you for digital marketing when you can’t even market yourself with a proper resume?
Recruiters are choosing people with less qualifications over you, just because of a killer digital marketing resume. The worst scenario is that sometimes your resume doesn’t even reach a human being.
If you are having another day with a rejected digital marketing job or if you are wondering how to write a digital marketing resume that can land you the desired job, the tips below will help you craft a perfect digital marketing resume.
1. Identify the Target Audience
Being a digital marketer, you know the first decision to take when starting an online campaign is to identify the audience. When you know who will be reading and watching your content, other decisions can be made easier.
You must do the same thing with your resume as well. Before writing your resume, know the type of company and job you are applying for.
For example, a digital marketer holds several skills like content marketing, Search Engine Optimization (SEO), video marketing, email marketing, social media marketing, etc. However, you have to highlight those skills in the resume which the company focuses more on.
When you know the target audience, you can easily use relevant keywords in the resume and add other background skills or interests in resume accordingly.
2. Identify and Outline Your Value Proposition
From the set of skills, talents, and experiences that you possess, identify the one which sets you apart from other marketers who have applied for the same job. All companies are not looking for the same skill sets, so identifying and outlining the value proposition is a key factor.
For example, a digital marketer might have several skills like knowledge of marketing analytics, the capability to write tempting headlines, a talent of creating convincing videos, or maybe skills to use social media for sales growth. Whatever your skills are, you have to identify the ones you’re really good at, and set them in your resume, keeping the target audience in mind.
3. Define Your Digital Marketing Results
Just writing your digital marketing skills won’t help. You have to define where did you use them and what the results were. Think about the ideas that you developed, the campaigns you run, social media achievements etc.
Use numbers to define the results, but avoid using round-figures. For example, if you have increased website traffic by 68 percent, don’t use 70 percent just because it looks good. 68% looks a lot more realistic while round-figures seem you might have made them.
You can mention links in your resume where your particular blog performed better than the others on the same topic. It enables recruiters to click and see the working example of your work.
4. Resume Strategy
You have to make a resume strategy, just the way you do before starting a digital marketing campaign. Find the best structure for your resume which can perfectly complement your value proposition, use the keywords a hiring manager looks for, etc.
One thing you really need to do right is to use proper keywords in the resume. Employers nowadays use tracking systems which scan the keywords from the resume, as programmed by the recruiters. The keywords decide whether your resume reaches the recruiter or not. There is no use of crafting an ideal digital marketing resume if it won’t even be seen by targeted authority.
You also need to ensure your resume stands out from other. I suggest trying free resume tool by Canva. Since colorful resumes are in trend these days, getting one will definitely help you stand out.
5. Mention Awards and Certificates
The professional certificates in the field strengthen your resume, while awards show that you’re excellent in the chosen field. Mention the awards and certificates if you received any for your work. Write a line or two about them for information.
As per a research by the job search site TheLadders.com, hiring managers and recruiters spend an average of 6.25 seconds looking at the resume of a candidate before taking a decision whether he/she is fit for the job.
That simply means that you have to maintain readability in your resume which can catch the attention of recruiters. Don’t go for font size smaller than 11, use Arial, Times New Roman or Calibri for typing, and avoid the use of unnecessary capital letters. Keep the length of your resume limited to one to two-page, and leave an ideal amount of white space on your resume to enhance readability.
Use bold titles in the resume, and utilize bullets and short sentences to mention your work experiences and education. Write previous work experience before other things like education, interests, etc.
7. Spell Check and Proofread
Your resume should be free of any grammatical or typing errors. Proofread it 3-4 times, and save it in PDF format to avoid the formatting getting messed up.
Crafting a perfect digital marketing oriented resume is not a rocket science. With the better understanding and the points I mentioned above, you can easily create a resume that not only stands out but also gets you the job you deserve.
Prince Kapoor is Freelance Marketing Analyst and Blogger. While not working, you can find him in the gym or giving random health advises to his colleagues which no one agrees on :D. If you too want some of his advises (on health or on marketing), reach him out on Twitter.