So, you are a fresher or newbie who wants to make a career in digital marketing as an ‘SEO’ professional but confused about the scope, growth, and future. If yes, read on…
As being an SEO professional, it’s still not easy for me to write about the future scope of SEO in India because many individuals, experts, and professionals working in SEO industry might disagree with the figures, facts, and salaries mentioned in this article. But, they surely would agree that SEO should be on the top-list of job-seekers and it’s a career of life-long learning.
Here is the outline what I’ll discuss here:
– What is SEO (Search Engine Optimization)?
– Qualification and Skills Required For Becoming an SEO Professional
– Role and Salary of SEO Professional
– Scope of SEO in India: Current Scenario and Future
– How to become a ‘Modern SEO’
SEO – Search Engine Optimizer or Search Engine Spammer?
Before you move ahead, clear your mind about SEO techniques and professionals. SEO professionals are not spammers, cyber criminals or online salesman and Search Engine Optimization is not a scammy strategy.
Here is what Matt Cutts of Google has to say about SEO:
“I wanted to take a minute and talk a little bit about search engine optimization and spam, and answer the question does google consider SEO to be spam. And the answer is – NO. We don’t consider SEO to be spam. I just wanted to dispel that misconception that some people think Google thinks all SEO spam and that’s definitely not the case. There are a lot of great SEOs out there and I hope you find a good one to help with your website”
What is SEO?
SEO, short for Search Engine Optimization is one of the digital marketing activities that help you better optimize and rank your website in search engines such as Google, Bing and help users find your website easily. The ‘Optimization’ can take many forms such as your on-site content and web page optimization or your website backlink optimization.
SEOs (Search Engine Optimizer) not only aims to rank better websites, drive quality traffic but also help build brand visibility in the online world.
Qualification and Skills Required
The minimum qualification for becoming an SEO in a good company requires graduation or a diploma course in digital marketing. However, to work in SEO, you don’t need a degree or higher education in the most cases because it’s something that requires a diverse skill set and cannot be defined by the traditional examinations.
SEO is progressive and requires a lot of skills to keep the career growing. Here are just a few skills that are the prerequisite:
- A good knowledge of HTML and CSS
- A sound knowledge of how search engines such as Google work
- A good analytical and logical skills
- A good written communication skill (such as writing emails, blog comments, website blogs, etc.)
- A basic knowledge of photo and video editing
- A basic knowledge of creating presentations and reports
- A sound knowledge of social media such as Facebook, Twitter, and LinkedIn
- A basic understanding of user experience and customer behavior in online world
Role and SEO Salary
Role and salary are always the cause for celebration to everyone doing or wanted to have the job. Here I’ve listed some job titles and the respective salary range that are common to the SEO world. Note that the salary can vary from geography, experience and the demands of a company. All salaries are per month and in Indian Rupees (INR).
|SEO Trainee or Fresher||They are responsible for handling basic SEO work such as creating meta titles, descriptions, doing SEO on-page testing, keyword research, creating videos and slideshares etc.||10K - 15K|
|SEO Executive||They work on both on-page and off-page SEO of a website. They have a good hands on SEO tools, techniques and web analytics.||15K - 25K|
|Link Builder||More focused on creating high-quality backlinks by guest posting, PR outreach, content marketing and other link building techniques.||20K - 25K|
|SEO Analyst||Create plans, strategy for on-page and off-page SEO. Works with Content and Social Media Team||25K - 35K|
|Sr. SEO Executive/SEO Expert||Responsible for implementing strategies and plans, on-page, off-page activities, monitor website organic growth using tools such as Google Analytics. Works in coordination with PR, Content, and Social media teams||30K - 45K|
|SEO Content Writer||Write quality content, blogs, articles, guest posts etc. Keyword research, content strategy etc.||25K - 50K|
|SEO Lead/Team Leader||Handles multiple SEO projects and teams. Create plans and ensure implementation and deliverables on time.||45K - 65K|
|SEO Consultant||Day to day monitoring and suggestions, not limited to SEO but on Content, Social and paid search||60K - 90K|
|SEO Manager||Defines tasks, resources and overall strategies for projects. Monitors all aspects of SEO, even defines work for Social and Content marketing team, looks into the analytics metrics for the websites and take corrective actions.||80K - 1.5L|
|Digital Marketing Manager||Not limited to SEO, defines all work and resources related to digital marketing including social media, content marketing, e-mail marketing, CRO, web analytics, SEO, SEM etc||1L and above|
Scope of SEO in India: Current Scenario and Future
The scope of SEO in India is very broad and have a very bright future. According to Times of India, digital marketing areas such as Search Engine Optimization, Social Media, and Analytics will create more than 1.5 Lakh jobs with the salary range of Rs 4.5-5.5 Lakh by 2016 and in the coming years.
India is now the fastest growing economy and has a bright future in terms of employment generation and business growth. Companies are now realizing the potential of SEOs for their business and the how these professionals can play a crucial role in decision-making.
And this is just the beginning!
Most people argue that SEO field is dying since Google has a love affair with content marketing but, actually, that’s not the case. In reality, they work in collaboration. According to the LinkedIn report, SEO/SEM was the hottest skill that got people hired in 2014.
So why companies need SEO professionals? All they need is just a website to be in the digital world. Right?
The future of search is uncertain and rapidly changing. For example, Google says more searches take place on mobile devices than on computers. The businesses who want to remain competitive on the web and require attention and placement in organic search, can’t ignore the importance of SEOs because those are the professionals who have experience and knowledge to achieve these business goals.
Digital marketing brings many freelancing opportunities. According to the Elance report, sales and marketing category offers 70% of freelancing jobs, and India ranks #2 in doing freelancing jobs after the United States. The stats shows digital marketing skills are favorite among the freelancer community.
So what options do you have to earn good money as a freelancer in SEO or digital marketing?
You can start freelancing in social media, content writing, link building, local listing, SEO, copywriting, Google Analytics, Google Adwords and lead generation.
How to Become a “Modern SEO” Expert?
So, what if you are going to pursue your career as an SEO? Is just becoming an SEO is enough? And what skill set do you need to increase the chances of getting higher salary?
These are some of the questions that you already have in your mind or would ask later in your career. In future, being a ‘Good’ SEO is not enough, you need to adapt with the changing search engine technologies, customer behavior, business processes and goals.
The introduction of Google’s Hummingbird update has made a significant industry-shifting change in SEO world. The latest updates such as Mobilegeddon, Panda, and Penguin also have made SEOs maintain the quality and integrity in everything they do online for their website.
The responsibilities of a ‘Modern SEO’ are not limited to keyword research, link building, site accessibility, but is much more than what we can think of as the classic SEO. This may include (directly/indirectly):
- Technical SEO
- Social media
- Voice search
- Local search
- Mobile search
- Online Reputation Management
- Secured sites (HTTPS)
- Content Strategy and Marketing
- Knowledge graph, answer box, and entity search
- User experience testing
Your turn, what do think about the facts, numbers, and opinion I listed above? Anything to add? I’d love to hear you all in the comments.