Scope Of SEO In India: The Future is Bright

So, you are a fresher or newbie who wants to make a career in digital marketing as an ‘SEO’ professional but confused about the scope, growth, and future. If yes, read on…

As being an SEO professional, it’s still not easy for me to write about the future scope of SEO in India because many individuals, experts, and professionals working in SEO industry might disagree with the figures, facts, and salaries mentioned in this article. But, they surely would agree that SEO should be on the top-list of job-seekers and it’s a career of life-long learning.

Here is the outline what I’ll discuss here:

What is SEO (Search Engine Optimization)?
Qualification and Skills Required For Becoming an SEO Professional
Role and Salary of SEO Professional
Scope of SEO in India: Current Scenario and Future
How to become a ‘Modern SEO’

SEO – Search Engine Optimizer or Search Engine Spammer?

Before you move ahead, clear your mind about SEO techniques and professionals. SEO professionals are not spammers, cyber criminals or online salesman and Search Engine Optimization is not a scammy strategy.

Here is what Matt Cutts of Google has to say about SEO:

I wanted to take a minute and talk a little bit about search engine optimization and spam, and answer the question does google consider SEO to be spam.  And the answer is – NO. We don’t consider SEO to be spam. I just wanted to dispel that misconception that some people think Google thinks all SEO spam and that’s definitely not the case.

There are a lot of great SEOs out there and I hope you find a good one to help with your website

What is SEO?

SEO, short for Search Engine Optimization is one of the digital marketing activities that help you better optimize and rank your website in search engines such as Google, Bing and help users find your website easily. The ‘Optimization’ can take many forms such as your on-site content and web page optimization or your website backlink optimization.

SEOs (Search Engine Optimizer) not only aims to rank better websites, drive quality traffic but also help build brand visibility in the online world.

Qualification and Skills Required

The minimum qualification for becoming an SEO in a good company requires graduation or a diploma course in digital marketing. However, to work in SEO, you don’t need a degree or higher education in the most cases because it’s something that requires a diverse skill set and cannot be defined by the traditional examinations.

SEO is progressive and requires a lot of skills to keep the career growing. Here are just a few skills that are the prerequisite:

  • A good knowledge of HTML and CSS
  • A sound knowledge of how search engines such as Google work
  • A good analytical and logical skills
  • A good written communication skill (such as writing emails, blog comments, website blogs, etc.)
  • A basic knowledge of photo and video editing
  • A basic knowledge of creating presentations and reports
  • A sound knowledge of social media such as Facebook, Twitter, and LinkedIn
  • A basic understanding of user experience and customer behavior in online world

Role and SEO Salary

Role and salary are always the cause for celebration to everyone doing or wanted to have the job. Here I’ve listed some job titles and the respective salary range that are common to the SEO world. Note that the salary can vary from geography, experience and the demands of a company. All salaries are per month and in Indian Rupees (INR).

RoleResponsibilitySalary
SEO Trainee or FresherThey are responsible for handling basic SEO work such as creating meta titles, descriptions, doing SEO on-page testing, keyword research, creating videos and slideshares etc.10K - 15K
SEO ExecutiveThey work on both on-page and off-page SEO of a website. They have a good hands on SEO tools, techniques and web analytics.15K - 25K
Link BuilderMore focused on creating high-quality backlinks by guest posting, PR outreach, content marketing and other link building techniques.20K - 25K
SEO AnalystCreate plans, strategy for on-page and off-page SEO. Works with Content and Social Media Team25K - 35K
Sr. SEO Executive/SEO ExpertResponsible for implementing strategies and plans, on-page, off-page activities, monitor website organic growth using tools such as Google Analytics. Works in coordination with PR, Content, and Social media teams30K - 45K
SEO Content WriterWrite quality content, blogs, articles, guest posts etc. Keyword research, content strategy etc.25K - 50K
SEO Lead/Team LeaderHandles multiple SEO projects and teams. Create plans and ensure implementation and deliverables on time.45K - 65K
SEO ConsultantDay to day monitoring and suggestions, not limited to SEO but on Content, Social and paid search60K - 90K
SEO ManagerDefines tasks, resources and overall strategies for projects. Monitors all aspects of SEO, even defines work for Social and Content marketing team, looks into the analytics metrics for the websites and take corrective actions. 80K - 1.5L
Digital Marketing ManagerNot limited to SEO, defines all work and resources related to digital marketing including social media, content marketing, e-mail marketing, CRO, web analytics, SEO, SEM etc1L and above

Source: Naukri and PayScale

Scope of SEO in India: Current Scenario and Future

The scope of SEO in India is very broad and have a very bright future. According to Times of India, digital marketing areas such as Search Engine Optimization, Social Media, and Analytics will create more than 1.5 Lakh jobs with the salary range of Rs 4.5-5.5 Lakh by 2016 and in the coming years.

India is now the fastest growing economy and has a bright future in terms of employment generation and business growth. Companies are now realizing the potential of SEOs for their business and the how these professionals can play a crucial role in decision-making.

And this is just the beginning!

Most people argue that SEO field is dying since Google has a love affair with content marketing but, actually, that’s not the case. In reality, they work in collaboration. According to the LinkedIn report, SEO/SEM was the hottest skill that got people hired in 2014.

seo-sem-hot-job-india

So why companies need SEO professionals? All they need is just a website to be in the digital world. Right?

The future of search is uncertain and rapidly changing. For example, Google says more searches take place on mobile devices than on computers. The businesses who want to remain competitive on the web and require attention and placement in organic search, can’t ignore the importance of SEOs because those are the professionals who have experience and knowledge to achieve these business goals.

seo talking to businessman meme

Freelancing Opportunity:

Digital marketing brings many freelancing opportunities. According to the Elance report, sales and marketing category offers 70% of freelancing jobs, and India ranks #2 in doing freelancing jobs after the United States. The stats shows digital marketing skills are favorite among the freelancer community.

india is a top freelancer country

So what options do you have to earn good money as a freelancer in SEO or digital marketing?

You can start freelancing in social media, content writing, link building, local listing, SEO, copywriting, Google Analytics, Google Adwords and lead generation.

How to Become a “Modern SEO” Expert?

So, what if you are going to pursue your career as an SEO? Is just becoming an SEO is enough? And what skill set do you need to increase the chances of getting the higher salary?

These are some of the questions that you already have in your mind or would ask later in your career. In future, being a ‘Good’ SEO is not enough, you need to adapt with the changing search engine technologies, customer behavior, business processes and goals.

The introduction of Google’s Hummingbird update has made a significant industry-shifting change in SEO world. The latest updates such as Mobilegeddon, Panda, and Penguin also have made SEOs maintain the quality and integrity in everything they do online for their website.

The responsibilities of a ‘Modern SEO’ are not limited to keyword research, link building, site accessibility, but is much more than what we can think of as the classic SEO. This may include (directly/indirectly):

  • Technical SEO
  • Social media
  • Voice search
  • Local search
  • Mobile search
  • Online Reputation Management
  • Secured sites (HTTPS)
  • Content Strategy and Marketing
  • Knowledge graph, answer box, and entity search
  • User experience testing

Your turn, what do think about the facts, numbers, and opinion I listed above? Anything to add? I’d love to hear you all in the comments.

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19 Comments

  1. ajitbak2345334_hi@gmail.com'
    Ajit Bakshi

    Great article! I’m looking for the job in online marketing field where I want to work on social media as well along with SEO. I’m confused about these two, what profile should I choose aa career – SEO or Social Media?

     
    • It really depends on your interest. Social media is a good choice but I’m not sure it’s not what someone would want to do solely. My advice is to focus on other skills as well such as SEO and analytics to give yourself a broader scope of skills and career opportunities. Start your own website to practice those things.

       
  2. ashish_guru_seo123@gmail.com'

    According to LinkedIn’s latest report, SEO dropped five spots from #4 to #9 among the top skills that can help you take a job in 2017 and beyond. It shows the demand for seo/sem professional is slowing, don’t you think?

    https://blog.linkedin.com/2016/10/20/top-skills-2016-week-of-learning-linkedin

     
    • Good catch! According to LinkedIn, the demand for marketing professional is slowing because the supply of people with marketing skills has caught up with employers’ demand for people with marketing skills. However, SEO/SEM demand is still strong in countries such as Australia, Singapore, Germany, Netherlands, and India.

      SEO is expanding into a common skill among different roles in the modern businesses that can be a reason for the slow demand. It might sound alarming for those who are going to start a career in the SEO/SEM field, and I hope it might not be as bad as it sounds.

      The 2015’s report from LinkedIn highlights that SEO/SEM is one of the top skills that can get you hired in 2016.

       
  3. Rons1104958@gmail.com'

    Great post Deepanshu! I’m looking for a job in online marketing. Is there any certification or training that can help me getting a job or in my future?

     
  4. mohitkumarrajlput@outlook.com'

    I’m in my final semester of graduation. And want to start my career in online marketing. I’ve heard seo a lot about. Should I start with an seo agency or an mnc? I’ve heard that mncs provide a limited scope of learning. please help

     
    • Hi Mohit, thanks for your comment.

      If you are new to SEO and more interested in learning, I would recommend applying to a specialized SEO agency as opposed to MNCs. I’m not saying that MNC don’t have SEO in place or provide the growth and learning but they provide you a limited scope of learning and trying out new things and interconnected fields. You’ll be given less/no exposure to other marketing things such as Social Media, Content, PR etc. in MNCs.

      On the other hand, working with a small company, startup, or SEO agency, you’ll have a lot of advantages such as:
      – you’ll do more work, research and learn new things
      – you’ll get a better networking with people of interrelated domains
      – you’ll be required to fulfill more roles in the SEO agencies or startups that will help you learn and execute different things

      However, the benefits packages such as salary, insurance, health etc. are smaller as compared to MNCs.

      Before joining any agency or MNC, speak to them and ask questions related to your role, training, and support you’ll receive.

      Hope that helps,

       
  5. deepak_yadav9767_gup@gmail.com'
    Deepak Yadav

    I’m working in SEO for a company located in Ludhiana since 2011 and have a salary of 15000/month. There is no growth in this industry. Business owners don’t take SEOs seriously and don’t want to invest in. There is actually no need for SEO professionals.

    I’m going to change my career to Java development.

     
    • Thanks Deepak for your comment. As I already discussed that SEO salary varies from location to location, company to company and according to your skills and job titles. Working in cities like Delhi, Gurgaon, Banglore, Mumbai, Pune, Noida and other NCR areas, offers more salary compared to small cities such as Ludhiana.

      Companies are still spending a lot of money in their marketing efforts. And they are ready to pay a good amount to those people who (SEO professionals) can help them adapt to the changes of online world or search engines.

      Hope that helps,

       
  6. anujyadav1994_seo@gmail.com'

    I’ve just started my career in SEO field. I was looking for the resources on Google that can help rich my SEO skills and I found your blog. Great work!

    Can you recommend few informative resources or blogs that can help me in doing and keeping myself up to date in SEO?

    ~ Anuj

     
  7. rrriteshsingh56@gmail.com'

    Sir i am working as a seo traiee in gurgaon..i have done b.tech in computer science but i m confused that with a degree of b.tech can i choose seo as a career…i am working as seo trainee from 4 months and my salary is 10000…can i choose SEO as a career option for better scope and better salary with a degree of b.tech….plz reply

     
    • Thanks Ritesh for your comment.
      As I already discussed, SEO does hold a bright future in terms of scope, learning, and salary. Please refer to the sections:

      Role and Salary
      Scope of SEO: Current Scenario and Future

      But it depends on your ability to implement things, solve problems, communicate with clients and hard work that will help you rise up your position in a company to earn more. Salary, Trust, and Position – are the things that are gained with the time and in the situation.

      Hope that helps,

       
  8. hiragaurav@gmail.com'

    Hi Deepanshu,
    Nice article ! Your thought about future of SEO in India is right. Your article is really informative and attracts people to learn SEO because beginner to professional SEO has great opportunity to earn.
    Thanks to write this post.

     
  9. buda_lova@yahoo.com'

    I have been doing SEO for last 10 years and SEO industry is doomed. It is the time for for marketing automation and artificial intelligence. SEO is a very low budget profession right now, foreign investors don’t like to invest in SEO’s any more. If you are depending on local market, I’m sorry to say Indian market is not up to that financial standard. How many local people will invest 25k /monthly for SEO. Instead people will invest in laptops and mobile phones.

     
  10. Shreya23goel54_uyty@gmail.com'

    Great post Deepanshu! Can you please recommend a good SEO book for beginners that cover all aspects of search engine optimization?

     

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