Note: This is a guest post by Sohel Ather. The author’s views are entirely his own and may not reflect the views of Deepanshu Gahlaut’s Blog.
You probably know the marketing drill – create a mission statement, find your audience, create awesome content and promote your business. These are the marketing basics. Besides, you perhaps have been at the receiving end of good-naturedly marketing advice from almost everyone under the sun.
These tips might have ranged from the regular to some outrageous ideas. But, what is really needed for you as an owner of a software development company to stand out in the overcrowded marketplace, is simply using some creative marketing ideas.
There are plenty of software development company start-ups and the established businesses that have great products and services. But, some of these fail to catch the imagination and needs of the customer miserably and are dumped in the virtual graveyard while others go on to be the next big success.
Savvy marketing if done right can get your software development company reach more potential customers. It will also help educate the customers about your company’s products and services. Possibly, marketing efforts can result in getting long-term client partnerships, which, in turn, can provide long-term revenue and profits for your software development company.
God forbid, If it goes wrong then you perhaps will be on a back footing doing the damage control. However, finding the right strategy-mix for your company remains a challenge. Every company needs to figure out what works best for them.
Let’s check out some creative and innovative marketing ideas that your software development company can use to market your business and get some exposure.
1. Build a Website
It is a common observation that most of the software buyers rarely make impulsive buying decisions. They employ a lot of research in their purchase. Therefore, it will be a great help to the potential buyer if he finds all the information needed to make the purchasing decision on the company website itself.
So, build a great website with all the relevant information on your product and services. Convince the potential buyer through compelling language how your software product helps resolve their problems.
2. Tap into Social Media
Social media is a powerful tool to get your message reach to prospective customers. Promote your content, get heard, and reach influencers and your potential customers through a good social media marketing strategy. You can also give your social media posts a paid boost to reach a larger audience.
This will, in turn, bring prospective customers to your website and will help you amplify your content. Your online presence on social media along with a website will also help you make your development company a brand.
3. Email Marketing Campaigns
Add value to your marketing efforts with successful email marketing campaigns. It takes little to set up and send emails, yet the benefits it accrues are long-term and probably gives you the highest ROI. You can engage your customers and prospects by nurturing leads and moving them further down the funnel with email marketing.
→ Build an email list of subscribers who’ve opted in for communications with your business. Carve out a marketing strategy to have a regular and dedicated communications channel with your existing and prospective customers.
→ Make good use of these emails to share news, product updates, informational content and educate your subscribers about new industry trends, research, or industry pain points. You can include occasional promotions but don’t spam them with pushy sales emails.
→ Include social sharing buttons, calls-to-action (CTAs), phone numbers strategically in your emails. This will drive traffic to your website, may increase your subscriber base, generate more leads and eventually translate into higher conversion rates.
Recommended Reading: Landing Page Tips To Increase Your Conversion Rate in 2018
→ It is a good idea to run a drip email marketing campaign wherein you can gradually ‘drip’ content emails to subscribers once they opt in for your company newsletter.
4. Write Blog Posts
Blogs are a great way to drive traffic to your site and increase your visibility in search results. It’s time you start writing regularly on your blog if you haven’t already. 37% of marketers vouch for blogging to be the most valuable type of content marketing you could employ for your company.
Your content should not necessarily focus on your company, but essentially write stuff which might interest your customers. Create content that educates your customers, answer their questions and help them in making smart decisions about their purchases.
Recommended Reading: Amplify Blog Reach: Things To Do After You Hit Publish
You can add value to your leads by posting company news and press releases, fact sheets or data sheets, eBooks, help videos, e-guides, and manuals. You can run success stories of your customers and also feature interviews with thought leaders in your industry.
5. Pay-Per-Click Ads
Explore Pay-Per-Click (PPC) advertising. It is one of the most cost-effective marketing strategies to get you a high ROI on your marketing investments and efforts. In PPC advertising, you bid for ad placement in search results such as on Google, Bing and other search engines for a target keyword that your customers are searching on the web.
PPC advertising will require some research into keywords relevant to your campaign. Use Google Keyword Planner tool to find keyword ideas to help build your campaigns. Make these keywords on PPC landing pages sensibly to get higher conversion rate and engagement.
6. Irresistible e-Coupons
E-coupons are a great way to reward loyalty or interest in your product or service. The effect of word-of-mouth, testimonials, customer reviews is immense on the success of your company. A negative review can throw your business into bad popularity spiral which would take a lot of effort to undo. Therefore, do not underestimate the power of customer loyalty and reward them duly.
Giveaways, samples, and coupons are one of the simple and popular ways to build a niche and create word-of-mouth marketing for your business. The market study shows that 4 out of 5 consumers use coupons regularly both in-store and online. The appeal of a great coupon is simply irresistible.
Use social media platforms such as Facebook, Twitter, LinkedIn etc. to reach out to your target audience to offer them your e-coupons in return for a review or try your services. You can also send e-coupons into your email marketing as well to generate new leads.
7. Outdoor Advertising
Create a high recall value for your company name and brand by being everywhere, literally. Put up billboards on busiest streets – get seen, get noticed. Commission a mural on a prominent building in the city or paint the sidewalks, streets.
Make creative bumper stickers and t-shirts to be given to employees or as freebies at events. Co-sponsor an event in your industry that will help you to learn and network with your target audience and like-minded people. This way you can surely make your business a successful brand in the software development market.
This is not a final list of marketing ideas that you can use to promote your software development company. Use your imagination and see what your competitors are doing to promote their software products.
So, what marketing strategies are you using to spotlight your software development business? Have something to share? Please share in comments.
Sohel Ather is a passionate SEO, blogger, and digital marketing strategist. You can find him and connect on LinkedIn.