Both users and search engines love easy to read, short, and well-crafted URLs.
A good URL not only provides the user a hint of destination page but also helps in search rankings.
When doing SEO of a web page, it’s easy to focus on bigger things such as content, title, description etc. But at the same time, the small things such as URL, which you ignore, can make a big difference in your SEO success.
To help you on creating SEO friendly URLs, this great infographic by Brian Dean, founder of Backlinko and John Lincoln of Ignite Visibility has all the tips and advice.
Some of the best practices include:
- Keep URLs short. Short URLs are easy to read, understand and copy/paste.
- Use at least one keyword in URL because keywords in URL are highlighted in Google search, but don’t do keyword stuffing.
- Keep URL simple, relevant, and human readable.
- Avoid special characters in URLs because users are less likely to copy, paste and share such fancy URLs on the web.
- Always use lowercase letters in URLs.
- Always use hyphens to separate words in a URL instead of an underscore.
- Avoid use of URL parameters because they can create problems in tracking and often cause the duplicate content problem.
- Use one or two folders per URL with a descriptive name.
Learn more about the SEO-friendly URL best practices with this infographic.
Source: The ultimate guide to SEO-friendly URLs – An infographic by Search Engine Land