#InsiderChat: How to best integrate visuals into your marketing?

Special thanks to Brian for images and allowing me to round up this twitter chat.

#InsiderChat is one of the popular Twitter chat hosted by Brian Honigman, the last Wednesday of every month at 1 PM EST that covers insights from industry experts on how to better succeed with marketing in business.

Last month, on 25th February, Brian interviewed two marketing expert – Peg Fitzpatrick and Mark Strauss on how to best integrate visuals into your marketing.

Here are the highlights from that twitter chat –

Let’s kick off today’s #InsiderChat on how to best integrate visuals into your marketing! Please join us. 🙂 pic.twitter.com/0gRQevmeWJ

— Brian Honigman (@BrianHonigman) February 25, 2015

Q1: What are the most important steps to building a winning visual brand identity?

A1 Step one is defining your goals and your visual brand. @BrianHonigman #insiderchat — Peg Fitzpatrick (@PegFitzpatrick) February 25, 2015

A1: Create visuals & rich media that your audience consumes on the platforms they consume it. #InsiderChat — Mark Strauss (@TOGOMedia) February 25, 2015

A1 You need to create a color palette and style that fits your brand. @BrianHonigman #insiderchat — Peg Fitzpatrick (@PegFitzpatrick) February 25, 2015

A1: Step 1) Pick an aesthetic. Step 2) Stick with it religously. #insiderchat — Joe Gelman (@joeandtell) February 25, 2015

Q2: How should a marketer decide what types of visuals to create?

A2: Images and rich media help us to remember, recognize and personally connect with a brand. #InsiderChat — Mark Strauss (@TOGOMedia) February 25, 2015

A2 You need to choose your social media platforms and then plan what to create. @BrianHonigman @TOGOMedia #insiderchat — Peg Fitzpatrick (@PegFitzpatrick) February 25, 2015

Q2 It’s great to plan pieces together like video for YouTube/Instagram or image for Pinterest/G+. @BrianHonigman @TOGOMedia #insiderchat — Peg Fitzpatrick (@PegFitzpatrick) February 25, 2015

Q3: Would you suggest a business design their own visuals or curate from others?

A3 It’s important for brands to create their own visuals for brand continuity. @BrianHonigman #insiderchat — Peg Fitzpatrick (@PegFitzpatrick) February 25, 2015

A3 It’s ok for brands to share some content from other people – you can’t share all your own content. #insiderchat — Peg Fitzpatrick (@PegFitzpatrick) February 25, 2015

A3: Self-created visuals are ideal for brands, but mixing in curated content points to a community-minded brand. #insiderchat — Randy Thio (@ideabloke) February 25, 2015

Always remember to give credit for original work. It builds YOUR credibility! 🙂 #InsiderChat — Mark Strauss (@TOGOMedia) February 25, 2015

Q4: How should a brand choose the right colors to include in their visuals?

A4: Know your countries AND cultures! #InsiderChat pic.twitter.com/BdQk2fL3lr — Mark Strauss (@TOGOMedia) February 25, 2015

A4: Basic Western color interpretations but beware! Some colors will never work! #InsiderChat pic.twitter.com/R2n3ey0GKd — Mark Strauss (@TOGOMedia) February 25, 2015

A4 Brand colors for sure and complementary colors. Most brands filter to create a similar mood/tone for content @BrianHonigman #insiderchat — Peg Fitzpatrick (@PegFitzpatrick) February 25, 2015

Q5: Any templates or shortcuts marketers can use for creating visuals for social media?

A5 I create my own templates and I know you can set sizes for social posts in PhotoShop too. @BrianHonigman #insiderchat — Peg Fitzpatrick (@PegFitzpatrick) February 25, 2015

A5 If you create something that’s popular look at what works about it and do more! Common sense that works! @BrianHonigman #insiderchat — Peg Fitzpatrick (@PegFitzpatrick) February 25, 2015

The platform is your template. #InsiderChat — Mark Strauss (@TOGOMedia) February 25, 2015

Q6: How can a business best reuse their visuals across different marketing channels?

A6 Retailor your content to work on a different platform or in a new medium. @BrianHonigman #insiderchat — Peg Fitzpatrick (@PegFitzpatrick) February 25, 2015

Q6: Build at the highest resolution you can & resample from there. Consider the natural size & shape innate to each channel #InsiderChat — Mark Strauss (@TOGOMedia) February 25, 2015

A6: Remember, you can’t trust a brand if you can’t recognize it. #InsiderChat pic.twitter.com/bsx6wyjhzV — Mark Strauss (@TOGOMedia) February 25, 2015

That’s it for #InsiderChat today! Big THANK YOU to @PegFitzpatrick & @TOGOMedia for taking part this month. Be sure to follow them both! 🙂 — Brian Honigman (@BrianHonigman) February 25, 2015

I hope you liked this post and have realized how useful #InsiderChat is! Use the #insiderchat tag – the key to get the best tips and strategies on marketing!