Note: This is a guest post by Mike Taylor. The author’s views are entirely his own and may not reflect the views of Deepanshu Gahlaut’s Blog.
How good is your business doing in today’s competitive market? Can you see your business’s name in the top 5 suggestions in the SERPs (Search Engine Result Pages)? Are you able to promote your website on all social platforms?
If the answer is an upsetting no, then you sure are unaware of the potential benefits of the Search Engine Optimization (SEO).
Due to ever-increasing competition, businesses have started utilizing every popular digital marketing technique that can help them overtake their rivals. SEO is one such technique that can help your business improve search engine ranking, enhance the conversion rate, increase brand awareness, and engage with your customers in a better way.
SEO practices have evolved a lot with time, which is evidently seen this year. We are going to discuss some of the paramount SEO trends your business should pay heed to in order to gain popularity among the target audience.
1. Understand Your Audience
In order to understand what SEO strategies and tactics will work for your business, it is important to understand the thought process of your audience. How does the audience prefer communicating with brands- text, images, videos or audios?
Knowing this is important at this point in time. It is because when your audience is searching for a solution to their problem, you can offer them answers in a way that is most suitable for them.
And make sure the content that you write should be relevant to your audience. For instance, the content written on your website may be perfectly optimized but if it does not entice your audience, it’s of no use!
2. Think Beyond Optimizing for Google
This year, SEO will not be limited to just optimizing for Google, but brands will have to take other search engines into account as well. SEO is all about showing up your brand name wherever people search. For this, you need to learn how to drive traffic and engagement through other search engines as well.
At this point in time, businesses are required to think beyond just ranking number 1 on the SERPs. They need to shift their attention to the content and how it can help in increasing their brand’s visibility.
3. Create High-Quality Content
We all know the truth that creating quality content is the most effective way to market your business. This fact is even backed by big retailers and B2B businesses.
In 2020, businesses are required to produce valuable, original and shareable content that interests your audience. Well, how can you do that? Provide solutions to their problems directly without talking gibberish. Well, you can utilize these tips to come up with unique, engaging and quality content for your audience.
- Monitor current social media trends
- Know about your customers and what type of content they respond to the most
- Know what techniques your competitors are following
- Perform proper keyword research
- Create an irresistible title that lures the audience
- Perform some market research
- Finally, do not forget to optimize the content
Add visual media to your content such as images, gifs, infographics, videos, and more help to boost the interest of your audience. Thus, increase the share value of your posts. But remember content strategy is not about answering a query, you should be careful about the language you use.
4. Voice Search Optimization
Isn’t it more convenient to speak rather than to write what you want to search for? People have adopted voice searches faster than the industry would have expected. The reason behind the popularity of voice search is these characteristics:
- Voice queries contain more long-tail keywords
- Useful in finding local information
- You get immediate leaders
There is no doubt that voice search is gaining considerable attraction and marketers should optimize the content closer to human language. It is the right time to leverage voice SEO to gain an edge over the competition.
5. Increase Trustworthiness and Authority
Increasing trustworthiness and authority is another emerging trend in SEO in 2020. Trust is built when quality is offered. Although there is no shortcut to building authority and trust, you can always start with creating high-quality, shareable and information-rich content.
The authority is a mix of link building, content marketing, and guest blogging, targeting mobile devices, personalization, and social media marketing. If you conquer all these sectors simultaneously and maintain consistency across all digital platforms, you can easily establish yourself as a reckoned brand.
For this, you need to hire industry experts or influencers to write quality content for you. You can promote them, their work and thoughts on your website and make them the face reckoned your brand. When you consistently upload good content, authority and trust are built automatically.
6. Give Importance to Technical SEO
A perfect SEO strategy covers both on-page and technical SEO aspects. Websites are growing complex with time making technical SEO an important investment in 2020. There are three main factors of technical SEO – performance, crawlability, and indexing.
Performance is decided by page speed or site speed and responsive design. Audiences spend most of their time on websites that load fast. Also, make sure to check your website’s waterfall using tools like GTmetrix to find out how your site comes together when it loads. Remove any unnecessary or long-forgotten code from your website to enhance its performance.
The crawl ability factor is defined by the crawl budget, which is the amount of time, money and resources that Google spends on your site. Once Google crawls your webpage, it stores it in their index and uses it for ranking it in SERP for the relevant keywords.
7. On-Page Optimization
On-page optimization was an important factor back then and it is playing a crucial role in 2020 in helping your webpage rank in Google. It also helps in improving the overall readability and accessibility of your website for your users.
Here are a few tips that you can use this year to enhance your rankings on Google.
- Do proper keyword research and optimize your webpages with the target keyword.
- Make use of heading tags.
- Optimize your title tag, description and URL.
- Make use of an internal linking strategy.
- Improve the page speed of your web pages.
- Submit your pages in sitemap.xml file.
The major goal of a business is to establish a strong foundation by building trust and credibility among its target audience. Every business wants to be on the top of the SERPs and gain maximum visibility.
All of this is possible if you incorporate quality SEO techniques. It is important to be on trend with the changing SEO techniques as if you are not on page one of the search engines, you will not win enough clicks.
Mike Taylor is a content strategist at Brainvire Infotech Inc, Digital Marketing Agency based in New York providing various digital marketing services. He is a digital nomad, traveling the world while he designs result-driven ad campaigns for small and mid-sized businesses around the world. He enjoys web development, e-commerce development, and plugin development.