A lot of people depend on tech every single day. And given this dependence, it is only natural that there are so many new inventions coming up in the industry. The competition can be pretty fierce, especially if you are trying to sell something that the majority has never heard of before.
However, even very new can find a place. Facebook is that one platform to offer everything that an aspiring tech salesman can hope for. And if you really want to excel, these tips will help you reach the top in no time.
Prepare to Learn
Having knowledge about your product is well and good, but you will need to become more familiar with Facebook and how it operates. There are plenty of sources on the internet about it.
Of course, the goal is to grow with your page and see which things are working and which are not. It will be a long journey regardless, and that is why patience will be one of the keys.
As your Facebook page continues to grow, you will see that there are a lot of different people making complaints or asking for information. A good recipe for success is to gather them all in a place where they feel like a group with a common interest.
Facebook groups work fine too since it becomes much easier to interact among the members if you compare it to a regular page.
The more likes you have, the easier it will be to conquer the market. One of the best ways to increase engagement is by offering special discounts. People will be eager to share such content and it will be one of the ways to grow naturally, without doing dubious things like buying likes.
A page that posts the same old content will get boring quickly. Thankfully, Facebook introduced stories, a sort of a post that allows you to share more trivial things. These stories disappear after 24 hours and are very similar to Snapchat.
Filling your page with too many stories will be considered as spam but every now and then, it will spice things up. Give the Facebook Stories: The Complete Guide for Businesses in 2019 a read and it will become clear what advantages it holds.
Logo and Cover
The two are more important than you think. Plenty of pages do not bother to invest money into a decent logo and just go with whatever Shutterstock image they can find online.
Visitors pay attention to a profile picture and cover a lot, and if they do not see anything that represents a professional business, you can expect them to leave almost immediately.
Facebook Insights are there for a reason. They allow you to determine the demographics of the people who liked your page. Insights also show how fast your page is growing, and whether there is any improvement in engagement.
With this much information available, it would be a mistake to not take advantage and put effort into figuring out which ideas have a positive outcome and which do not.
Organize Contests and Giveaways
One of the oldest tricks in the book to grow your audience is by organizing contests and giveaways. If you have been on Facebook, you should be more than familiar with this one. Quite a few companies are offering prizes for sharing, liking, commenting, tagging another person, and so on.
This brings attention to the post, and if there is a chance to win free stuff, quite a few would refrain from not giving in to the temptation.
Have Great Customer Support
If there are any questions coming your way on Facebook, you need to make sure that you are responding to them as soon as possible. In case the number of questions grows to a point where you can no longer answer them all, consider hiring someone for your customer support.
The most important thing is to make sure that your customers are satisfied in all areas, including this one.
Promote on Other Channels
A Facebook page can grow organically so much. Whenever things start to stagnate, you need to look at other ways to promote. Remember, there are plenty of other social media platforms, such as Twitter, Instagram, Pinterest, etc. And websites like Reddit or Quora receive tonnes of traffic. The more diverse your marketing, the bigger the chance of improving the page.
So to sum it all up, if you are serious about becoming a tech salesman on Facebook, the tips above will help you grow regardless of how much knowledge you have. Like already mentioned, prepare for a long and hard fight. Not everyone can be a winner, but those who persevere tend to come out on top.