One thing that is constant in Google SEO world is ‘change’. According to Matt Cutts, Google makes changes to its algorithms at least once a day, and, on average they tend to roll out at least 400 updates per year. Whilst most of these changes or updates are minor such as a country specific change, better synonyms or SERP features improvement, but the major algorithmic updates such as Panda, Penguin make significant changes in the search results.
Keeping track of these changes and how they affect your website is a difficult and time-consuming task. Knowing when Google rolls out updates can help you explain changes in the website rankings and organic traffic.
So, how to track and monitor these day-to-day changes in Google algorithm?
Below are ten best free tools (also known as SEO weather tracking tools) that will make your job easier.
- Advanced Web Ranking Tool
- AccuRanker – Grumpy Tool
- Google Webmaster Tool
- Google Analytics Tool
- Barracuda Digital’s Panguin Tool
- Moz Algorithm Change History Calendar
Let’s explore in detail.
|It shows turbulence in the Google algorithm over the previous day in the form of temperature (in °F). The hotter and stormier the weather, the more Google's rankings changed. An average day is about 70°F.
|Temperature and chart representation
|Developed by DEJAN, this tool looks for the fluctuations for a set of keywords up to 100 positions which determine the single SERP flux metric known as "roo". High roo value means a high volatility in search results.
|This tool monitors search engine volatility over the last day and previous month. A high flux means there’s been a significant change in SERP activity.
|Advanced Web Ranking Tool
|This tool shows fluctuations in Google search results and plots the results on the chart.
|Ranking change factor
|AccuRanker's ‘Grump’ Rating, starting from 1 to 15+ highlights changes in Google's algorithm. The grumpier the mood, the bigger the fluctuations in search rankings.
|This tool measures SERP fluctuations for 10,000+ domains and keywords on the daily basis.
|Rank Risk Index
|Google Webmaster Tool
|The Search Analytics Report in Google Search Console, aka Webmaster Tools, shows how often your site appears in Google search results. This report also helps you monitor search traffic changes over time. You can also filter and group data by categories such as search query, date, or device.
|Search Query Report
|Google Analytics Tool
|This free tool from Google tracks and reports website traffic. You can easily monitor changes in Organic traffic for your website.
|Organic Channel Report
|Barracuda Panguin Tool
|This free tool helps to investigate if and how you have been impacted by Google’s algorithm changes, especially, Penguin and Panda.
|Google Organic Visits
|Moz’s Google Algorithm Change History
|Moz has listed the major algorithmic changes over several years that have had the biggest impact on search.
Should SEOs trust these tools?
Not completely. If you’ll compare the reporting of these tools, you’ll find that they often show different results. It dependents on the keyword, geography and market areas being tracked. Instead, you should also look for the changes you made to your site, Webmaster, and analytics data to get a better picture of fluctuations in the ranking and organic traffic.
— Gary Illyes (@methode) January 18, 2016
In addition to SEO weather tracking tools data, below are some points you should make sure to check before making a change in your SEO strategy:
- Manual action applied or lifted
- Transition from HTTP to HTTPs
- Robots.txt blocking important pages
- New site design being indexed
- Changed the URL structure
- Site being hacked
- New backlinks being indexed or removed
- Other reasons such as disavowed file updated, domain redirected to another one etc.
What do you think about these tools? Which one is your favorite? Have something to add? I’d love to hear you all in the comment section.