While browsing on Google, you must have noticed that certain pages come at the top, whereas others remain at the bottom. Ever wondered why is it so?
The pages displayed at the top portion of the search engine result page (SERP) are SEO optimized, and those that lie at the bottom and the following pages, are not. It is that simple.
But what is SEO?
SEO stands for search engine optimization.
Every time you perform a search on a search engine (for example, Google or Bing), the search engine displays a list of results. This list is based on complex algorithmic computations, and these algorithms are referred to as search engine ranking factors.
For every search, these search engine ranking factors take into consideration different factors (for instance, keywords, page load time, backlinks, etc.) and then decide the ranking placement of web pages.
SEO aims to bring your web page to the top ranks (first page) of the SERPs. Essentially, it is a marketing technique/tool that helps increase the visibility of your webpage in the organic (non-paid) search results to drive in more traffic to your website. SEO techniques help enhance the quality of your website by making it faster, more user-friendly, and easier to navigate.
Why is SEO Important?
In the face of the cut-throat competition in the market today, SEO has become increasingly crucial for businesses in the digital platform. Although paid advertising, social media, and other online platforms do guide the Internet traffic to websites, a large chunk of the online traffic still relies on search engines. Why?
Organic search results cover a vast area (you can search for anything, literally anything!) and appear more credible than paid advertisements. Hence, organic search results receive more clicks than paid advertising on digital platforms.
SEO is all about understanding what your potential customers are searching for online; what answers they are looking for; what products/services do they like, and the kind of content they prefer the most.
By answering these questions, SEO helps you to understand your target audience better and connect with the right people.
Thanks to the popularity of Digital Marketing, the career scope for SEO has increased immensely in the past few years. As a result, ambitious youngsters are now opting for SEO training courses.
Salary Prospects of Professionals Specializing in SEO
In India, the salary packages of SEO professionals depend on numerous factors, including knowledge, skills, experience, job role/position, and location. However, freshers in this field can earn a starting salary of Rs. 12,000- Rs. 18,000 per month.
Recommended Reading – How To Start A Career In SEO: 8 Easy Steps
After gaining 3-4 years of working experience, one can earn anywhere Rs. 30,000- Rs. 50,000 per month. Professionals having over 8-12 years of experience (senior roles) can earn as high as Rs. 55,000-Rs. 1,50,000 per month.
Top Five SEO Training Courses That Can Help Build your SEO Career
1. SEO Training Course by Simplilearn
Simplilearn’s Advanced SEO Training Course is dedicated to transforming aspirants into full-stack SEO professionals.
This course covers the core skills of SEO, including search engine optimization, content marketing, web analytics, keyword research & management, website management and optimization, and URL management.
You will learn to use popular tools like Google Keyword Trends, Google Analytics, and Search Console. The best part – you will gain practical experience while working on more than twenty real-industry projects.
The key takeaway from this course is that you will learn how to coordinate all these concepts to create effective marketing strategies for your company.
2. SEO Specialization Course by Coursera
The SEO Specialization Course by Coursera is all about mastering the a-z of SEO and its tools and strategies. The course covers SEO, social media marketing, content marketing, and keyword research.
It will teach you ways to optimize website content for ranking in the top three positions in SERPs; how search engine algorithms work; how to optimize website content for local and global audiences; how to perform search-focused website audits; how to conduct competitive analysis on a webpage, and how to align SEO with the overall business strategies, among other things.
Just like Simplilearn’s course, this SEO course too includes industry projects for practical experience.
3. Complete SEO Training + SEO for WordPress Websites by Udemy
This course by Udemy is a full-fledged SEO training course, both for search engines and WordPress. The course will teach you all the basic concepts and do’s/dont’s of SEO including backlinks, Pagespeed, technical SEO, keyword research SEO, UX SEO, and much more.
You will learn how to index your websites in search engines faster; how to drive more traffic to your website from organic searches; how to reduce bounce rate, etc.
This course is the perfect choice for entrepreneurs, online marketers, bloggers, and webmasters.
4. LinkedIn SEO courses with Industry Experts
LinkedIn has a whole range of online SEO courses that cover different areas of SEO.
These courses are taught by industry experts who will not only teach you the nitty-gritty of SEO but also how to use the various SEO tools (Keyword Planner, Google Analytics, Google 360 Suite, Bing Ads, Webmaster tools, WordPress, etc.), and strategies to create winning marketing campaigns.
There are courses to suit every need – from beginner level to advanced level. The best part is that the time commitment for these courses isn’t much – they usually range between 2 hours and 5 hours.
5. SEO Training Course by HubSpot
This is a mini, power course by HubSpot. The course spans for about 100 minutes, covering four lessons, twenty videos, and three quizzes. This course is perfect for those of you who do not have plenty of time to invest in learning about SEO but want to gain the fundamental knowledge of it.
So, basically, you will get an email from HubSpot every day for five days. This email is your key to learning and SEO training. On completion, you will learn how to evaluate and improve a website’s SEO; build backlinks at a scale; learn insider HubSpot tactics for top rankings in SERPs, and determine how many links a webpage needs to rank on page one of Google’s SERP.
The growing importance of SEO for Digital Marketing only proves that SEO is here to stay. With the proper SEO training (like these courses mentioned above), you can build a promising career in Digital Marketing.