Note: This is a guest post by Mohd. Sohel Ather. The author’s views are entirely his own and may not reflect the views of Deepanshu Gahlaut’s Blog.
Influencer marketing is a popular strategy these days. It is a way of marketing in which products or brands create awareness and market their products through the help of influencers.
Influencers are people that engage themselves in generalizing their fashion and styles to the audience in order to motivate or inspire them. They showcase all their stuffs and routines, sharing their life to the world.
The people who watch them look up to follow through their trends and get inspired. Using these influencers for the endorsements of products and brands is referred as influencer marketing.
Now, since this mode of marketing is on trend it clearly seems to consist of a lot of benefits. Let’s list on some major ones here.
1. Better customer satisfaction
Influencers are real people that live a comparatively very less glamorous life as that of any other celebrities. That is why people look to them as friends.
As the audience are always seeking for reality, wherever people find realistic approaches and efforts, they start trusting them. And since the business has been running basically on reality, the customers are generally found satisfied with whatever their expectations were.
2. Quickly builds trust
Once people find satisfaction, their trust towards the influencer, the product, the campaign and the brand as well, increases and that goes on elevating with every satisfactory performance.
Influencer marketing not just helps marketers but also the consumers and influencers. The consumers have faith on the Influencers and the influencers are in support of the marketing schemes.
Since they are dependent on one another the trust factor is the basic need and even the basic advantage of influencer marketing.
3. Improves brand awareness
It is one of the most important advantages of influencer marketing. The marketing companies may not have effective reach to the consumers. Here, influencers become a path to reach them as they have an audience from their particular region and even from others.
Influencers have an interaction with their viewers which means the audience is actually active and would engage in future events, which also mean that they would be aware of things and can even further spread words.
So, through these influencers the campaign would be in their knowledge.
4. Enriches content strategy
Influencers have an idea of how their audience will be pleased and interested in the campaign. They know how to draw attention towards their campaign.
In other words, they can help in developing the marketing strategy of the campaign. They can alter things into a good and different way. It expands the content to more minds and more innovative ideas.
Therefore leading to a better planning to be processed.
5. Cost effectiveness
Not to mention, but the increased awareness leads to most probably much better results which may be in generalized condition, a higher profit in comparison to the expenditures spent on the product. Therefore, influencer marketing is a cost effective strategy.
Influencer marketing is pocket friendly to the marketers until they wish to collaborate with a celebrity! Yes from Nano to Macro influencers, the charges made are not very high.
And even doesn’t involve much expense. So even if you are starting a business in the future, you don’t have to worry about costly investments on promotions. Influencer marketing would be an easy and affordable option.
7. Higher conversion rates
Conversion rates are the percentage of people who clicked on an ad and then completed a purchase/conversion. Influencers provide a large number of audiences to view and then move towards further processing.
The large number of viewers implies to large number of conversions for which the influencers are responsible.
8. More inbound traffic
The audiences gathered through the collaboration are all focused on one central character and that is your product/brand. Everything done in the campaign brings out the audience from whichever direction, to one centre.
And the goal is only to spread awareness regarding your product and help enhance its sale and productivity.
9. Elevates social status
Marketing through influencers not only expands the reach to audiences but also provides us a higher social growth. It enhances the popularity of the product and the brands as well which elevates our social status.
10. Provides value to customer
Consumers matter the most in marketing. Their opinions and needs are the prior concern. Since influencer marketing provides us a direct and elaborated connection with the audience.
It becomes easy to contact them and listen to their views and recommendations. So working here, gives value to customers.
11. Influencers are trendsetters
Whomsoever are following influencers on social media, are already trying to look up to what they are going on with, from fashion to styles and routines, the influencers are continuously watched by one or the other.
And if something new gets caught their eyes, it takes less than a while to get trending. The influencers are always observed about what’s the newest thing with them. And if it is your brand product, then yippee it could be the next trending!
Crowned with 90% of brand interest and clutching 78% of audience trust, influence marketing has become an overall progression for brand endorsement.
It has made businesses goals seems near and achievable, influence marketing has turned the marketing podium and added a pinch of aliveness to dead marketing maneuver.