Note: This is a guest post by Puran Kaushal. The author’s views are entirely his own and may not reflect the views of Deepanshu Gahlaut’s Blog.
With the advent of social media and its popularity rising exponentially, influencer marketing is now one of the key areas of promoting a brand. Influencer marketing has proven to be an effective way nowadays to market your products online via social media.
Instagram is one such social media platform where products are promoted by influencers on a daily basis. The number of users of Instagram is another important factor to be considered. It is a space where you share your moments with friends and relatives and hence one of the prime targets of influencer marketing.
Any popular figure can attract a large crowd and if any such person can promote your products, your products will get large attention online. It is one of the reasons why influencer marketing is one of the big things in advertising.
Let us see the reasons why we need influencer marketing for our products:
1. Personal Touch
The first thing that any person would look in a product is its authenticity. The first step of marketing is to let the customer know the product is authentic. Adding a personal touch by having an influencer will do that job pretty well.
According to a statistic, 86% of women use social media for purchasing advice. When the influencer says that he uses the brand and recommends the same to his followers, it is in one way giving authenticity to the product. Many people depend on social media for suggestions on many products.
2. High Engagement, Better Connection
One of the key elements of marketing is to keep your products engaged in the minds of the people. That is where social media plays a huge role.
People spent a good amount of time browsing social media. If you have a good social media influencer, you can keep your products engaged among the customers on social media.
One of the reasons why having a social media influencer will help is because their followers will check their profiles. There are chances that the followers can even ask questions to them about the products they endorse.
Having a social media influencer will be a boon in this case as the person would be able to pull a huge crowd towards the product.
The engagement factor that comes with a social media influencer cannot be achieved by any other marketing process. It is the most affordable way of keeping probable customers engaged and updated about your new products.
The social media influencers will be connecting with their followers on a regular basis. This means that the products they endorse will also be in the list of things that keep their followers engaged.
So, if they post about your products, the followers can also endorse the products again by liking or sharing the post.
Social media platform gives users the opportunity to voice their opinions about the products. They can have their own perception and can make it known to the other users as well.
If anyone feels that the product is good, they have the option to share the content to others. Having a social media influencer with a large number of followers increases the chances of making the product popular as more people will be sharing their content and giving their opinions on the product.
Genuity of the product is more endorsed by a social media influencer. You would not see much social media adds about losing body fat in a week, about making money online in a few days by working only 2-3 hours.
That is because the popular social media influencers like to keep their faith among their followers. So, they would not take up or promote any products that are not genuine. This is one good reason why you should hire a social media influencer.
Now you can be sure that the customers will know that your product is genuine. Customers would rely on popular influencers than the usual advertisements.
It is better to invest your money on a person who can bring you a large number of customers than to invest on many people to work on an advertisement and then on the boards to be put up on the streets to spread it among the crowd.
5. Brand image
Social media is one tool that has to capability to bring traffic to your website. The more the popularity your site has on social media, the more the number of viewers you will get. Any popular social media influencer has a good brand value.
They become the face of your product and your sites when they share your content and endorse your products. This will give a brand image to your organization as well.
According to this article, brands are set to spend up to $15 billion on influencer marketing by 2022. If you are also willing to know how to approach influencers, you can consider an outstanding brand collaboration email sample that might help attract influencers.
Let us consider two scenarios. One where you need to find a guy who has a good influence in social media and can endorse your product and can attract people to it.
You just have to pay one guy and that person will do the job and endorse your product and reach out to the masses and increase your customers. And the next scenario is where you have to spend cash on getting an idea to print on a banner and to set it up on many streets to make it famous.
The chance of the second scenario depends on the people going through the streets and seeing the poster.
Obviously, the first one seems to be more reliable, easy to get done. It will attract more customers, there will surely be a greater number of visits on a social media page than on the streets. The people going through the streets need not even care about the poster. That is where the influencer marketing helps.
Influencer marketing is not just getting a famous personality and making them endorse your brands. The thing about influencer marketing is gaining the trust of the people and making them believe that the product you are selling is genuine, a good one in terms of quality, unique and authentic.
A social media influencer is one person who gives this message to the possible customers because they can do it in a much better way because of their popularity and their brand value. So, it is always a good idea to reach out to a social media influencer. You can have good expectations with your sales with an influencer to reach out to the masses.
Puran Kaushal is a writer and marketer with a proven track record of making strategy/creative that drives traffic, growth, and action. Having a proven track record of SEO and Writing can stretch into a wide variety of roles and skillsets.